Well, we’re back in Vegas baby!
As tariff wars loom (and then subside….and then loom some more), this year’s show was different from years past. The foot traffic may have been a bit lighter, and whispers of price hikes and freight costs filled the event.
Some late additions, along with a few empty booths due to last-minute declines, added a dash of confusion – but kudos to everyone putting together the expo as it still went off flawlessly.
I’m lucky enough to not have to worry about any trade wars or price hikes, just a girl scoping out the products I love, crazy enough to bring both toddlers to Las Vegas (again) and stroll them around for three days while I peruse the merchandise.
So what’s new in the baby world this year? We break down all the latest gear for parents that caught our eye.
16 Cool Baby Kids Products in 2025
Veer Valet
Speaking of flying, one of the most innovative things to come out of ABC Expo 2025 may have not been a product at all, but a cheeky new service for families on the move.
Veer, pioneers in innovation, has done it again with the industry’s first door to door concierge service.

Every family has a certain familiarity with their personal baby gear – strollers, cribs, joggers, car seats, bassinets – the list is endless. But how are you going to get that pack-n-play all the way to the beach house?
The new Veer Valet has you covered.
Instead of lugging it (or renting it) let Veer Valet pick it up and bring it right to your final destination.
A one time purchase of the hefty-hefty Veer Valet travel bag, and an $80 token which serves as your digital pass for a one way shipment – now you can send up to 75 pounds of whatever you want wherever you need it to be.
Don’t leave it at home, Veer Valet it.
Woddle
Deemed “the world’s smartest changing pad”, I had heard about Woodle but never got a chance to check it out up close – the opportunity had at long last come.
The team and the technology behind Woddle did not disappoint.

As a parent, let’s say I was a little more laissez-faire with my second child, but that wasn’t the case with my first — I can recall needing to know every minute detail.
How long did they sleep?
How much did they poop?
Did she gain weight? Oh no, is she losing weight?
In terms of information and tracking data on your baby, Woddle is going to give you all you can handle and more.
This gizmo tracks weight, sleeping patterns, diaper changes – the list goes on and on.
Beyond giving you statistics like you’re cribroom is a 24/7 pediatricians office, Woddle eliminates the need for multiple nighttime baby products.
It’s your nightlight.
Voila! It’s a white noise machine.
It’s a warming pad – and it’s doing it all in style, while you change colors patterns at the touch of a button.
The Woddle app allows you to track all the nitty gritties on your nugget from your phone, as well as share the information with caregivers.
“When was the last time he had a diaper change?”
“Don’t ask me, check Woddle.” Share the app with family or caregivers and they are automatically in the know.
Picky parents, hyper-organized mommy’s, families with newborns that require special attention, and really anyone that wants the best (and first) smart changing pad on the market, check out Woddle.
Radio Flyer
I know I know, but Radio Flyer isn’t new; they’ve been around forever!
Well that’s true, but with a fresh look and some really impressive new products, their booth was definitely vibing in Vegas.

One of my key points of emphasis at the expo was to check out all the stroller wagons. To be honest, fewer than I would have thought.
For a product that is up and coming, there were really only 4 brands at the event wheeling around in their wagons: Veer, Wonderfold, Larktale, and Radio Flyer.
I break down my favorites in the best Stroller Wagon guide, TLDR the Radio Flyer Voya is no longer flying under the radar.
We used to think Radio Flyer stroller wagons were on the flimsy, not so heavy-duty side — everything has changed with their new Voya, which was on full display in Vegas.
You choose from 2 styles of Voya – high wall or low wall – to best suit your family, offered in both two seat or four seat options.
We like how there’s not 5 different wagon names and 7 different color patterns – it’s simple, clean, and it’s got everything parents should be looking for in a stroller wagon.

We were impressed with Voya, a great buy for any family looking to save.
Radio Flyer had a slew of other great products on display (hello e-bikes), and we think they’re a stellar company that was definitely up for best in show.
Wildride
As a petite mommy, I am constantly complaining about back pain.
Will somebody please tell my children I wasn’t built to lug around 35 pounds of dead weight for like 8 hours a day?
We’ll do anything for our kids, right? Which includes carrying them on our hip for hours on end because they just need to be ‘picked up’.
Enter Wildride. The toddler sling you never knew you needed.

Its origins came from a surfboard strap mocked up by co-founder Joost to help carry his children on the beach – what ended up being created (and later perfected) was the sling carrier – and it has to be one of the coolest inventions at the entire Expo.
I love when fashion meets function, which is exactly what you get with this product. The unique carrier is designed to help parents carry children on their hip, from 9 months to 4 years of age (44lbs max).

It comes in an array of beautiful patterns and colors. Incredibly stylish and ergonomic. I tried it for myself at the event and instantly fell in love.
Moms look great in it, yet it’s rugged enough for a man to carry – save your arms and back, get a Wildride.
Unrattled
If Wildride is your on-the-go carrier for toddlers, the Winglet from Unrattled is your comfy cozy resting spot for newborns.
Created with infants in mind (but designed to hold up to 40lbs) this plush lap pillow gets top marks for nursing parents.
More than just a lap pillow, the Winglet has two little holes for the baby’s legs to fit through — keeping them snug up against your body. It can’t be overstated how being hands-free opens up a new world of possibilities, which makes it a truly incredible product for parents.

I can recall the breastfeeding and bottle days. Ohh, how precious and lovable.
I had my setup of like 3 couch cushions, along with a pregnancy pillow, which had to be configured just right around my back and under my arms to make for easy, comfortable feedings. Holding a painful posture for hours just because the baby was sleeping, and I actually had a sliver of time to myself.
And heaven for bid I needed to breastfeed in public or at our moms for Thanksgiving dinner!
I was completely lost without the creature comforts of my home setup.
Forget all that with Winglet.
This cozy little contraption saves the hassle and is really one of a kind. Moms are saved from back pain (along with reconfiguring the mountain of pillows on the couch every 3 hours) and your little bundle of joy can rest easy in this nifty designed carrier.


Bring it with you anywhere you plan on breastfeeding.
Use it on the airplane to keep baby contained and cozy.
It’s a wonderful product that certainly caught everyone’s attention at the expo.
Roth ID Tag
Yes I know, it’s much more fun to think about the products to pamper our children rather than the ones we need in case of an emergency – but the Roth ID Tag is such a clever idea that we had to add it to the list.
It seems like a pretty simple thought, but I’ve never seen anything like it before.

A heavy duty sticker, that doubles as a wearable wristband – it lives on your child’s car seat, to be torn off and worn around the wrist should the worst occur. This clever invention helps first responders identify your child, note any medical conditions, and connect them with an emergency contact.
The team from Roth ID Tag is genuinely interested in saving lives, and getting one installed on your car seat can help conserve time by providing a quick identification system when the seconds count most.
Like my father would always say; “plan for the best, prepare for the worst.”
Silver Cross
Right when you walk in the event, you couldn’t miss the stunning booth from Silver Cross. Chic and formal, much like their gear, the Silver Cross lineup was front and center.

We love the Silver Cross Travel Crib, with its super unique front-hatch opening, which we highlight in our best travel crib guide – but I had no idea these guys were the actual originators of the Pram back in 1877.
Basically, when it comes to strollers, they know what they’re doing.
In our opinion, the whole stroller and stroller wagon market belongs to Veer – if you want the best engineered product on wheels get a Veer – but I cannot with a straight face sit here and lie to my readers – the Silver Cross Reef Al Arancio stroller is completely badass.
With intricacies of Automobili Lamborghini, this super stroller looks like you came from the future and you’re here to push babies.
Offering contemporary and elegant finishes with highly functioning designs, Silver Cross products made a splash at the Expo.
321 Grow
Every parent knows, snack and mealtime with kids can get rather messy, rather quickly. We love Busy Baby mats and bibs for keeping things clean and engaging at the dinner table – but our other winner for everything baby/toddler mealtime is 321 Grow.
We really fell in love with these totally unique products in Las Vegas.

The On-the-Go Snackmat has to be our favorite. A food container with three separate compartments, each with individual fitted lids, and a mat for sanitary eating on the go.
Just pop on the lids, fold up the mat, and lock it into place – now you’re ready to slide this portable wonder into your diaper bag and move on with life.
This brilliant little invention quickly became a time and space saver for our family.
Forget just food, I use it with arts and crafts for my three-year old, with three distinct little compartments that keeps everything sorted – rather than filling individual plastic baggies which I typically lose or break by the time we reach our destination.
It’s the organizational mommy’s (guilty) dream container.

We also find the rest of their kitchenware lineup different than what you get from the competition.
321 Grow plates are great for toddlers. A bit bigger than other baby plates (“I’m a big kid now!”) and super easy to clean. My daughter can see over the not-too-deep ridges on these plates to view all her food, and the completely round design makes them super easy to clean.
The utensils as well have a great feel and handle shape that’s hard to describe. The Food Friends utensil holder keeps forks elevated and off the table (brilliant!).
Sanitation meets organization meets a touch of genius with these mealtime products for kids from 321 Grow – get yourself a set and see the difference!
Micro Kickboard
Scooter
When it comes to scooters for kids, there’s a few brands out there making these types of products. In our opinion, no one is doing it better than Micro Kickboard.
With a lineup full of different colors and styles, and the ability to grow with your child, it’s no surprise the company has won numerous awards for their stylish scooters.
My son (almost three) zoomed around the Expo on a Micro Mini for about 15 minutes – more I’m sure than the friendly team from Micro bargained for (“when is this kid going to get off and put it back in the booth?”).
I just couldn’t get him to stop – he was a wreck as I had to pry it away from his deathgrip.
Luggage for Kids
Beyond scooters, we love the Micro Travel gear lineup.
Airline travel with the kids is always a circus, and a lot of times we prop the kids up on top of the luggage as we wheel them around the airport.
Sooner or later however, we hit a bump, or a wheel gets jammed and a child takes a spill (cleanup on terminal two).
One of my absolute favorite finds (to be honest, I researched it well before the ABC Expo… yes I’m a nerd – yes I’m obsessed with this stuff) is the All Arounder Ride On Travel Cart.


It’s perfect as a child’s luggage – safer than children sitting on an adult carry on, and built specifically with kids in mind.
With an awesome three leg design and kid friendly color patterns, I’ve never seen anything like it – the best luggage for children currently on the market in our opinion.
GoldBug
I typically shy away from reviewing clothes, but Goldbug is different.
Instead of a clothing brand that offers socks, this company is known for head supports (perfect for reinforcing newborns in car seats and bouncers) as well as cozy shopping cart covers.
The brand does however have its origins in the baby footwear space.

Founder Bill Gold developed the TV Bootie in 1958, and their socks are of a higher caliber than the competition.
Outside of their Denver Slipper Shoes, socks are really the only clothing-specific item they offer, and they do it well!
You can feel the difference in the durable fabrics used and clever construction.
We love the pull tab design on the Tiny Tread Grip Socks, making them easier to get on and off (“Look mom I did it myself!). With colors that pop (pink strawberries for my daughter please) and an assortment of different styles, you can’t go wrong with Goldbug.

Offering a variety of carrier covers, swaddle blankets, and baby car mirrors, Goldbug products help parents travel safely, without lacking in style.
Ta-Da!
My kids are obsessed with interactive books. If you can lift a flap or hear a noise, they are somehow immediately enamoured.
Ta-Da Languages is the book series that has it all.
It’s your child’s favorite new book, and a must for parents on the hunt for educational fun!
Our house is bilingual, and sometimes it seems impossible to keep the children familiar with a secondary language.

Ta-Da offers an array of age appropriate books in a growing number of languages, that go far above and beyond (like next level beyond) your typical children’s books with sound.
It’s not like there is one button that makes noise for the whole book – or say one unique button for every page – we are talking about multiple words spoken in native languages along with a number of original songs packed in every book.
And these aren’t just songs and sounds – this is music with the backing of grammy award winning musicians and joyful sounds handpicked by children’s language educator (turned CEO/Founder) Michelle Glorieux.
Their Talking Picture Dictionary was a finalist in Astra’s 2025 Toy of the Year, so you know Michelle and team are doing something very right.
Wonderful products that belong in every household (and school), consider adding Ta-Da to your library.
KeaBabies
KeaBabies is your one stop shop for everything baby!
From the kitchen to the bath, cribroom and beyond – if you’ve got a bun in the oven you could (and will, so be careful) spend hours pursuing the mommy merchandise.
My second child always seemed to drool, as many newborns do. His drool however was like, never ending, constant drool (is there something wrong with this guy?).
It’s the worst, when loveable family or friend stop over to meet the baby, and they end up with a shoulder full of dribble (“hey, sorry about that, hope you like disgusting baby spit all over that shirt”).
They of course say it’s adorable, but you wish you had protected them from the danger of endless baby slobber.

Due to the excessive liquid, I was going through these items a mile a minute, which is why we love KeaBabies Shea Burp Cloths and Drool Bibs. Always dressing to impress, I became obsessed with finding the perfect sequence to match whatever outfit the baby was in.
With Keababies fabrics it’s like, problem solved. The design and color options are endless, you’re sure to find that perfect adorable pattern to match your adorable child.
The Clever Baby
Similar to Keepigo, Clever Baby is a three-in-one, more-than-meets-the-eye type of product.

Clever is the perfect description.
This teether, newborn feeder, and medicine dispenser is a dream come true – especially for fussy babies when those difficult medicine moments occur.
Let’s face it, sometimes taking medicine is a tall task for children. Clever Baby makes the process smooth as silk – as the teether is designed to soothe sore gums (stick it in the fridge!) and fit perfectly in those babies little hands
Our children stopped at the Clever Baby booth to dance with a loveable Carebear, as Clever Baby has partnered with these characters to create their new lineup of dispensers. We can’t wait to see what they create!
Babies love to hold them and chew on them, they are a must have for parents administering a lot of medicine or purees to their child.
Daily Shade
If you’re going in the sun with children (unescapable in Las Vegas) get the only sunscreen you’ll ever need and sleep easy knowing you’ve got the best.
Daily Shade was nice enough to give us some samples of their Babe Shade, and the difference is noticeable.


First, it is the real-deal, best ‘natural’ sunscreen, safe for kids on the market. They’ve got the accolades and don’t hide the ingredients list to prove it.
No endocrine disrupters and fragrance free, it’s the only sunscreen we’ll use moving forward.
Second, their Shade Brush design means I don’t even have to get my hands dirty!
Smart design, all natural ingredients – if you’ve got little ones who love summer fun make the move to Daily Shade and never look back.
Keepigo
It’s a diaper bag – well, more like a diaper organizer – well, I guess it’s really a little bit of both.

If your children are still in diapers, what it is is the new must have item whenever you leave the house.
This magic box is three in one, keeping baby wipes moist, diapers handy, and biodegradable trash bags at an arms reach. Made of a durable rubber that can take a beating, Keepigo is perfect for attaching to the handle of your favorite stroller or stroller wagon.

Did you remember the diapers? Are we out of wipes?
Bring Keepigo and you’ll always have everything you need for a quick diaper change.
Up for the 2025 product of the year at the K & J in Germany, this company is turning heads with an innovative new product for parents.
Free Jogger
If you own a jogging stroller (and actually use it to jog), you need this product.
Running with your child in tow is always a bit awkward. It’s not as straightforward as one might think (or at least it wasn’t for me). There is a certain way you’re going to run with a jogger that differs from your normal pace and style of running solo.

Free Jogger is the world’s first moving running handle, and it makes the experience of jogging with the stroller feel more natural.
I tried it at the expo, and was immediately sold.
This Denmark creation is the new fad for any parent who jogs frequently. Free Jogger offers the same control and safety as a normal stroller handle, attaches to basically any jogger on the market, and allows users to run more freely.
If you run, run to the website and buy a Free Jogger.
Jetlag Finale
We came. We saw. We conquered.
Well, we took pictures of baby gear…and our kids got to enjoy a swimming pool for a week at the rental house.
If you’re living on the edge of the parent and baby niche, these are the top products and services to look out for as we cruise into the back half of 2025.
Time to sweep off the dust, press past the jet lag, and get back to business as usual.
